Brand launch

LASAN and Karo Kauer on tour: sun protection meets lifestyle

New dalli group brand presents itself in five cities on the Karo Kauer Tour 2025

Stolberg, August 2025 – The dalli group is going on a big tour with its new LASAN brand – alongside influencer and entrepreneur Karo Kauer. As part of the Karo Kauer Tour 2025, LASAN will be present in five German cities directly in front of a young, trend-conscious community. After stops in Nuremberg, Dortmund and on Wednesday in Cologne, the tour now heads to Frankfurt and the grand finale in Eislingen.

“Kauer has a very strong community and is the perfect partner for an innovative lifestyle brand like LASAN,” says Volker Hesse, Chief Commercial Officer of the dalli group. “The tour gives us the opportunity to bring the brand to life and enter into a direct dialogue with our target group.”

LASAN – High sun protection that can do more
LASAN has been on the market since May and is available in the Rossmann online shop and stationary in Globus stores. The brand stands for a new generation of sun protection products: innovative, stylish and suitable for everyday use. The centrepiece of the product line is the 2-phase system with AntiOx complex, which not only protects against harmful UVA, UVB and IR-A rays, but also cares for the skin and strengthens its natural protective barrier. With sun protection factor 50, LASAN offers maximum protection and the texture is pleasantly light, quickly absorbed and non-sticky.

“Our aim was to rethink sun protection – not only functionally, but also aesthetically and emotionally,” emphasises Michaela Rogge, Head of Brand Management at the dalli group. The fast-absorbing texture and modern design make LASAN the perfect companion – whether on the beach, on a city trip or at a festival.

From the idea to the shelf – 100 per cent in-house expertise
LASAN is the result of the combined expertise of the dalli group. All steps – from product development and dermatological testing to design, brand management and market launch – were realised in-house. This holistic approach makes it possible to react quickly to market trends, ensure the highest quality standards and strategically develop the brand in the long term.

Direct line to the target group
“The feedback is very good. In Cologne, many fans were already waiting early in the morning to get in. The enthusiasm is palpable – and we can offer our products directly on site in the shop truck,” says Rogge, who will be tirelessly answering questions with her team at the Mediapark on Wednesday. For LASAN, the tour is not just a marketing event, but also a valuable opportunity to gather authentic customer feedback.

With the tour, LASAN is not only focusing on visibility, but also on genuine dialogue – and thus creating the basis for further growth. “This is just the beginning,” says Hesse. “We are ready for the next steps.”

The dalli group
The dalli group is a seventh-generation family business with a clear focus on the European private label and brand business. In line with our quality promise, as a medium-sized company we combine tradition, values and social responsibility in our more than 175 years of company history with the demands of a high-performance and future-orientated group of companies. Our portfolio includes a wide range of products in the household and personal care markets.

Further information on the brand and products can be found at: www.lasan.de